Branding
TrailGear
A Meta Ads campaign and funnel built for an outdoor e-commerce brand
- Meta Ads
- E-commerce
- Client
- TrailGear
- Industry
- E-commerce, outdoor retail
- Our role
- Meta Ads creative and funnel setup
- Platforms
- Meta (Facebook and Instagram)
The challenge
Outdoor gear is bought with the eyes first. In a social feed full of polished brands, a generic product ad for TrailGear would scroll past unnoticed, no matter how good the gear is.
The campaign also needed a funnel behind it: an ad click is only worth paying for when the path from that click to a purchase is deliberate.
Our approach
We designed the campaign around engaging outdoor visuals that stop the scroll, showing the gear in the environments it is made for rather than on plain backgrounds.
Dynamic product carousels let each viewer swipe through relevant products, and every ad was paired with a strategic call to action matched to its place in the funnel.
What we built
- 01
Meta Ads creative
Campaign visuals designed for the feed: outdoor scenes and product storytelling instead of catalogue shots.
- 02
Dynamic product carousels
Carousel formats that put multiple products in one ad unit, matched to what the viewer is most likely to want.
- 03
Funnel setup
The path from ad to store structured deliberately, so attention turns into a shopping session.
- 04
Strategic calls to action
Each ad carries the ask appropriate to its audience: discover, browse or buy.
Results
- Complete Meta Ads campaign designed and set up for the e-commerce store
- Creative built around outdoor visuals and product carousels rather than static catalogue ads
- A funnel connecting ad attention to the store, with a clear call to action at every step
Keep exploring
Are your ads blendinginto the feed?
Tell us what you sell and who buys it, and we will design the campaign that stops their scroll.