Branding
Infobip Shift
Conference branding that holds together from a badge to the main stage
- Event branding
- Client
- Infobip Shift
- Industry
- Events and conferences
- Our role
- Event branding and visual identity
- Deliverable
- Print collateral, stage graphics and promotional assets
The challenge
Conference branding has the hardest range of any design work: the same identity must read on a small printed badge, across a venue's signage, and on a main stage backdrop seen by the whole room.
Infobip Shift needed one striking identity applied consistently across print collateral, stage graphics and promotional assets, so the event feels like one designed experience from registration to keynote.
Our approach
We designed the visual identity as a system first, testing every element at badge size and stage size before applying it anywhere.
That system was then rolled out across the full asset set: print collateral for attendees, stage graphics for the room, and dynamic promotional assets for the campaign around the event.
What we built
- 01
Event visual identity
A striking identity designed to scale from the smallest printed item to the largest backdrop.
- 02
Print collateral
The printed materials attendees actually hold, carrying the identity into every hand at the event.
- 03
Stage graphics
Main stage visuals that set the tone of the room and photograph well from every seat.
- 04
Promotional assets
Dynamic assets for promoting the event, consistent with what attendees find when they arrive.
Results
- Comprehensive conference branding and visual identity delivered
- One identity system spanning print, stage and promotion
- An event environment where every touchpoint reads as the same brand
Keep exploring
Have an event that needsto look like one story?
Tell us the date and the venue, and we will design the identity that covers both.