Applications

LeanAI

An AI calorie tracker that scans meals in seconds, then grows with ASO

Mobile app
ASO

LeanAI — Applications project by The Hitek Agency

Client: LeanAI Fitness
Industry: Fitness
Our role: Mobile app development and App Store Optimization
Platforms: Mobile app

The challenge

Calorie tracking fails for a simple reason: typing every meal into a database is tedious, so most people quit within weeks. LeanAI needed tracking fast enough to survive real life, in one of the most crowded categories on the app stores.

A good app alone was not enough. In a market this competitive, the store listing itself had to work: visuals and keywords that make the right people stop, tap and install.

Our approach

We built the app around an AI food scanner: point the camera at a meal and the app recognises it in seconds, with a macro calculator doing the maths. Removing manual entry removes the main reason users abandon calorie tracking.

After launch, our ASO team optimised the store visuals and keywords, so discovery kept compounding organically instead of depending on paid ads.

What we built

01
AI food scanner
Meals are recognised in seconds from a photo, turning the slowest part of calorie tracking into the fastest.
02
Macro calculator and analytics
Smart macro breakdowns show users what they ate in terms they can act on, not just a calorie total.
03
Store visuals that convert
Screenshots and store graphics designed to explain the scanner's speed at a glance, built as part of the ASO work.
04
Keyword optimisation
Store keywords researched and tuned so the app surfaces for the searches its users actually make.

Results

Full mobile app build delivered, from AI scanner to macro analytics
The client reports organic downloads grew steadily within the first six weeks after ASO, without heavy paid ad spend
Store presence rebuilt around the app's strongest feature: scanning speed

“We needed a full mobile app build along with App Store Optimization to stand out in the crowded fitness market. HiTek developed our AI food scanner and macro calculator feature, and it recognizes meals in seconds. After the app went live, their ASO team optimized our store visuals and keywords. Our organic downloads grew steadily within the first six weeks without us having to spend a fortune on paid ads.”