Branding
Cypheir
A bold identity system that works from a profile picture to a printed shirt
- Brand identity
- Merchandise
- Client
- Cypheir
- Industry
- Brand and merchandise
- Our role
- Brand identity and visual system
- Deliverable
- Identity, iconography and merchandise design
The challenge
A brand like Cypheir has to survive in two worlds at once: digital screens, where it competes for a glance, and physical merchandise, where it has to be worth wearing.
That takes more than a logo. It takes a visual system flexible enough to cover print and digital merchandise while staying unmistakably one brand.
Our approach
We crafted the identity around vibrant neon accents, a deliberate contrast that gives the brand its energy and makes it recognisable at any size.
Custom iconography and a cohesive visual system tie the pieces together, so a social post, a printed piece and a piece of merchandise all read as the same brand telling the same story.
What we built
- 01
Brand identity
A bold identity built around vibrant neon accents, designed to be recognised instantly.
- 02
Custom iconography
An icon set drawn for this brand, extending the identity into every small detail.
- 03
Merchandise design
The identity applied across merchandise, where a brand proves it works beyond the screen.
- 04
Print and digital system
One visual language covering both worlds, so nothing the brand publishes looks off-system.
Results
- Complete brand identity and visual system delivered
- Identity proven across print collateral and digital merchandise, not just screens
- A recognisable neon-led look the brand can apply to anything it makes next
Keep exploring
Launching a brand thathas to be seen?
Tell us where your brand needs to show up, and we will design the system that covers all of it.