Branding
Nexevo
A complete brand identity that made a startup look like a serious tech company
- Brand identity
- Design system
- Client
- Nexevo Tech
- Industry
- SaaS
- Our role
- Brand identity and design system
- Deliverable
- Logo, brand guidelines and Figma design system
The challenge
Nexevo came to us right before their seed round with a problem investors notice instantly: the startup looked generic. A young SaaS company asking for serious money cannot look like a template.
They needed more than a logo. Their developers needed a design system too, so the product itself would look as credible as the pitch deck promised.
Our approach
We created the complete brand identity: a custom geometric logo and a distinctive purple colour palette, with clear brand guidelines so the identity stays consistent whoever applies it.
Alongside the brand, we built a full Figma design system for their developers, with reusable UI components. Branding and product design were treated as one job, because to an investor they are one impression.
What we built
- 01
Custom geometric logo
A mark designed for this company alone, geometric and systematic like the product it represents.
- 02
Purple colour palette
A distinctive palette that makes the brand recognisable across pitch decks, product and web.
- 03
Figma design system
Reusable UI components for the development team, so product screens ship consistently and faster.
- 04
Brand guidelines
Clear rules for using the identity, keeping every future asset on brand without a designer in the room.
Results
- Complete brand identity and design system delivered ahead of the seed round
- The client reports the reusable components and guidelines saved their engineering team weeks of frontend work
- In the client's words, they finally look like a serious tech company
“We came to HiTek right before our seed round because our startup looked super generic. They created our complete brand identity, custom geometric logo, purple color palette, and a full Figma design system for our developers. Having reusable UI components and clear brand guidelines saved our engineering team weeks of frontend work. We finally look like the serious tech company.”
Keep exploring
Raising soon, but lookinggeneric?
Tell us when your round is and what investors should feel when they see you, and we will build the identity that creates it.